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There has never been an official full identify corresponding to the initials “CTV”; previous to CTV’s launch in 1961, it was given the proposed branding of “Canadian Television Network” (CTN), but that branding was dropped before the network’s launch when the Canadian Broadcasting Corporation (CBC) objected to it, claiming exclusive rights to the term “Canadian”. The CTV network’s first night time on-air began with Harry Rasky’s promotional documentary on the new network. Beneath his plan, a minimum of 51% of the shares of the network can be owned by various outstanding Bay Street investors who had previously backed his Toronto station bid; solely 49% would be reserved for the network’s affiliates to purchase, in the event that they wished. Nonetheless, the ITO confronted opposition from Spence Caldwell, a former CBC executive and one of the unsuccessful applicants for the Toronto licence, who had first approached the BBG in April 1960 to pitch a second-station network proposal of his personal. Welcome to All The way Up Media, the premier digital marketing company in Toronto.

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